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Website Promotion

By admin | June 5, 2007

Chris Garrett makes an excellent point on this need for more personalization in RSS, calling for a next-generation RSS that would allow the feed to recognize and acknowledge the person reading the information. This has been done in direct mail and, of course, e-mail marketing for some time, but it is something I think we’ll see very soon.

Posted in Permission Marketing, Tactics, Marketing Strategies, RSS | 1 Comment »
Short Course on Website Promotion
February 28th, 2007

Harry Hoover and the folks at My Creative Team have published an excellent, concise article on 11 ways to promote your website.
So how does the site make money? By offering a extended and advanced features for subscribers for a fee (which isn’t cheap). While the bulk of users will only use the free features the “cool kids” will likely spring for the fee that allows you to become your own Internet radio station. Which leads me to the user base for this site. In all honesty I think that a site like last.fm will attract two kinds of users.

http://www.golfnuggets.com/associations/golf-association-greece.html
http://www.golfnuggets.com/associations/golf-association-iceland.html
http://www.golfnuggets.com/associations/golf-association-hong-kong.htmlThe first will be the die-hard music aficionados who have very eclectic tastes and a wide knowledge of both indie and mainstream bands with in a handful of genres. These are the guys (and gals) who always pick up the next big hit band before they go mainstream, in other words they are the people we music lovers envy. The rest of last.fm’s user base is likely comprised of folks like you and me who don’t have the time to research new music but love to see what the cool kids are listening to and possibly give it a try.
The bottom line: to receive you must give. Share ideas, thoughts, words, articles, anything you’ve got that’s germane to what you do and you’ll receive legitimate attention.
Well, today is Memorial Day in the US. A day we have set aside as a day to remembered and celebrate our war dead and to honor those men and women who fought in all the wars of the United States. Here in the American South we celebrate the Confederate Dead as well as the US Dead. After all, Memorial Day began as a Southern Holiday to honor the Confederate dead by cleaning their gravesites and cemeteries.

A couple of years back, I had the great good fortune to speak to a church congregation, as their featured Memorial Day speaker. The passion for their lost soldiers lies just beneath the surface. As the names poured out, from the members of the congregation, to be remembered, it was astounding to feel the longing, the love, the loss, felt by those folks as they called aloud the names of their dead soldiers, all the way back from the Revolutionary War, which the US fought with Great Britain, to win our freedom.
Posted in Social Media, Marketing Strategies | No Comments »
The Geico George Washington Bridge?
February 19th, 2007

Apparently, a deal from Geico fell through in which the lizard would have become exclusive corporate sponsor for the George Washington Bridge to the tune of $3.2M in exchange for some “guerilla advertising” opportunities at the toll booth.

The Port Authority balked at the offer, but left the door open for another bridge sponsor to step up.

Topics: Business & Economy |

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